Diary of a Wimpy Kid Paperback

Penguin

Date

February 2014

CATEGORY
Books
ABOUT
The objective for the Diary of a Wimpy Kid Paperback campaign was to promote the release of the Diary of a Wimpy Kid The Third Wheel book in paperback form.

 

We also engaged the target audience with games, extracts and competitions.

 

Campaign Walkthrough

 

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