Furby Boom

Hasbro

Date

September 2013

CATEGORY
Toys
ABOUT
TOP SELLING TOY OF 2013

 

With the Furby Boom campaign, our main objective was to build mystery and excitement leading up to the heavily promoted ‘Furby hatching day’ whilst also teaching the users about the new range of Furby.

 

The secondary objective was to promote the interaction that the Furby Boom has with the Hasbro created Furby app.

 

Campaign Walkthrough

 

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