Smurfs 2

Sony Pictures Animation

Date

July 2013

CATEGORY
Film
ABOUT
Our main objective for Smurfs 2 was to raise awareness of the films cinema release whilst also creating engagement with the target audience of 6-12 year olds.

 

We also promoted the popular characters from the film and had users interact with each character in a range of different ways.

 

Campaign Walkthrough

 

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