Teksta

Character

Date

October 2013

CATEGORY
Toys
ABOUT
TOY OF THE YEAR 2013

 

With Teksta, our main goal was to promote the ‘Teksta Space Jump’ event happening a few weeks after the launch of the product.

 

We also successfully communicated the toy’s many attributes and abilities as well as positioned Teksta as the number one toy for Christmas 2013.

 

Campaign Walkthough

 

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