Timmy Failure

Walker Books

Date

February 2014

CATEGORY
Books
ABOUT
The objective for the Timmy Failure campaign was to raise awareness of the release of the new Timmy Failure book whilst also reinforcing the characters of the books to the target audience.

 

We also provided additional information to users who hadn’t heard of the brand, allowing them to be introduced and engaged with the series as a whole

 

Campaign Walkthrough

 

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