What We Do

Bin Weevils Ad Formats


Brand Take-over    Branded Area    Branded Games    Hunts    Missions    Competitions    Nest Items   

Animated Billboards    Loader Pages    Pre-Roll    Display Advertising    Consumer Surveys

Brand Take-over

 

A takeover of one of the many high traffic Bin Weevils areas. This will be an entrance that transports the user to the main branded area or, alternatively, the area can be tailored to whatever fits the brand in question. Delivering high impact and brand engagement.

Before

Slamsoutside

After

WalkingWithDinosaurs_ouside

Branded Area

 

A branded area is the most effective way to reach our large and diverse user-base, allowing them to interact with your brand in a fun and credible way. The area can house elements such as games, videos, information, competitions or something entirely unique that befits the brand itself.

Branded Games

 

Incorporating branded games is one of the most beneficial inclusions to any of the campaigns that run on Bin Weevils. We can create brand-specific games using licensed assets or have our artists design and create entirely new games from scratch in-house. Not only do games immerse and engage the user, they also teach the user about the brand in question and drastically increase dwell time and recall within your branded area.

Hunts

 

Hunts are a fun and effective way to increase your brands reach within our user-base. A hunt includes 1 or more ‘items’ scattered throughout the Bin Weevils world that, once found, will show a branded pop-up promoting the product in question. These can be as basic or as detailed as you wish (incorporating games into hunt pages etc.) and actively engages the users to follow your brand.

Hunt Intro

RaymanLegends_huntintro

Hunt Found

RaymanLegends_huntfound

Missions

 

Missions are another great example of how to actively engage the Bin Weevils users in a variety of different ways. Missions can range from just a few simple branded pop-ups scattered around the world to entire areas where the user is tasked with a narrative-based quest.

Co-op Mission Example

ConstructBotsMission

Finder Mission Example

Smurfs2_huntfound

Build Mission Example

Clarks-DaisyMission

Competitions

 

Competitions are a fantastic way to entice the Bin Weevils user-base to your brand. By offering a real or virtual prize, the user has a further reason to spend time around branded content and will often inform friends and other users of the potential to win a prize.

Example 1

VipPets_comp

Example 2

RaymanLegends_comp

Nest Items

 

Nest items are a permanent product placement within the users virtual home (known as ‘nests’) and stay with the user indefinitely, thus providing a post-campaign presence. Whether they’re nest wallpapers, statues, posters, etc. users love showing off their unique and engaging nest items to their friends.

ConstructBotsNest
CWACOMNest
FrubesDeejayNest
LeapPadUltraNest
WWDnest
FrubesElliePoster

Animated Billboards

 

An animated billboard allows the promotion of your product through one of our virtual billboard placements within the Bin Weevils world. This can either promote the product or the immersive area created for your brand, clicking through to a POS, official site or transporting the user to the aforementioned area itself.

Placement 1

ShoppingMall

Placement 2

Rums

Loader Pages

 

A loader page is an awareness driver shown whilst the user is loading content within Bin Weevils. These are visible when logging into Bin Weevils or before entering an immersive area and promote either your product or an immersive location within the Bin Weevils site.

Example 1

Nerf

Example 2

Mono

Example 3

KreO

Pre-Roll

 

A 10-30 second advert or trailer will play before our selection of children’s programmes within the virtual cinema, home cinema and VOD Pods.

Cinema

Pre-Roll

Nest

Pre-Rollnest

VOD Pod

VodPod

Display Advertising

 

Standard display advertising consists of 2 ad formats (MPU & Leaderboard) that are shown on the Bin Weevils login page. These can either be static, animated or expandable and are used to further promote your brand.

MPU

Smurfs 2 MPU

Leaderboard

Game Changers - Leaderboard

Consumer Surveys

 

Consumer Surveys are an extremely effective tool for almost any and all products. A survey can give real and reliable information, allowing you to assess how your consumer is reacting to the product you’re promoting. Applying both a pre and a post campaign survey can also show how effective the immersive campaign has been in raising the awareness of your product.